Experience. Intelligence. Perspective
ROAR Perspectives
Customer experience is no longer a soft concept — it’s a measurable business driver and a critical source of competitive advantage. Yet too often, CX is reduced to dashboards, scores, or surveys.
At ROAR, we see it differently.
ROAR Perspectives is where we share our insights on the forces shaping modern customer experience — and the risks, opportunities, and performance levers that matter most.
Each article distills decades of CX expertise into actionable intelligence, showing how experience connects directly to loyalty, revenue, and long-term business resilience.
Our goal isn’t just to comment on CX trends.
It’s to redefine how CX is understood and managed — transforming it from a measurement activity into an operational discipline that drives business.
Last Articles
- The High Cost of Poor CX: Why Customer Experience Risk Is Business Risk
The High Cost of Poor CX: Why Customer Experience Risk Is Business Risk Customer experience (CX) is not just about satisfaction — poor CX can put up to 55% of revenue at risk, as detractors are far more likely to leave. Lost acquisition, retention, and advocacy compound over time,… Read more: The High Cost of Poor CX: Why Customer Experience Risk Is Business Risk - Less, More Often: Building Stronger CX Through Smarter Surveying
Less, More Often: Building Stronger CX Through Smarter Surveying Businesses often lose customer engagement by sending long, infrequent surveys. ROAR advocates a “less, more often” approach—short, thoughtful check-ins that build trust and boost response rates. This Consurveytions model emphasizes transparency, choice, and reciprocity to turn feedback into ongoing dialogue.… Read more: Less, More Often: Building Stronger CX Through Smarter Surveying